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How we contacted you, and your data

If you received an email from us suggesting British Fuel Prices as a resource for one of your pages, this is the notice that goes with it, required under Article 14 of the UK GDPR because we did not get your address from you directly.

Who we are

British Fuel Prices is published by Domain Farm Ltd, a company registered in England and Wales, company number 13544286, which is the data controller for this contact. You can reach us by replying to the email, or through our contact page.

What data we hold, and where it came from

Only two things: a published contact email address for your organisation, and the address of a page on your own website. Both were taken from your organisation's public website, where you publish them so people can get in touch and find your services. We did not buy a list, and we did not guess your address from a name.

Why we used it

To tell you, once, that we publish free data on what forecourts charge for fuel, taken from the prices retailers are now legally required to report, in case it is useful to residents you already signpost from your cost-of-living or money-advice pages. That is the whole purpose. We are not selling anything, and there is nothing to buy.

If you are a journalist we emailed by name

We sent you a press release or a story built from the official fuel price data. We took your name, the outlet you write for, your job title and your work email address from Vuelio, a commercial media database that lists journalists' professional contact details so that organisations can send them relevant news. We hold only those details and a record of what we sent and when. We use them only to send you fuel price releases and data stories, no more than one every 14 days, and never to sell anything or pass them on. Reply stop, or ask us to delete your details, and we will.

If you work on a newsdesk

We may instead have emailed your newsroom, at the news or press address your publication publishes, taken from a media contacts directory that lists those published addresses. The email offered a story built from the same official fuel price data, free to use with a link to our page as the source. We hold only your publication's name and that address, we write once, and replying stop removes it. Everything below applies in the same way.

Our lawful basis

Legitimate interests: suggesting a genuinely relevant, free public-interest resource to the team at your organisation that publishes the page it would sit on. We have weighed that against your interests, which is why the email is a single message to a published organisational address, easy to decline, and not followed by a sequence.

How long we keep it

If you tell us to stop, or do not reply, we keep only enough to make sure we do not email you again, and no more than 12 months. If a conversation starts, we keep it for as long as that conversation is live.

Your rights, and how to stop this

The simplest way: reply with the word stop and we will remove your address and not contact you again. You also have the right under the UK GDPR to ask what we hold, to have it corrected or erased, and to object to our use of it. You can complain to the Information Commissioner's Office at ico.org.uk, though we would rather you told us first so we can put it right.